Burger King has brought the heat to its fan-favorite wraps with an all-new Fiery Buffalo Royal Crispy Wrap offering in its restaurants across the USA. Starting from March 7th, the fiery flavour will be available for guests to try alongside the existing lineup of Royal Crispy Wraps range that launched on menus nationwide last August, including the Classic, Spicy and Honey Mustard.
“Since their initial launch to menus nationwide last year, our Royal Crispy Wraps quickly became the most popular limited-time offering (LTO) to hit Burger King menus in the U.S. within the last four years," said Pat O’Toole, chief marketing officer for Burger King in North America.
The new Fiery Buffalo Royal Crispy Wrap has featured crispy white meat chicken breast fillet coated in a spicy Buffalo glaze and a creamy Buffalo sauce with juicy tomato and crisp lettuce in a soft warm tortilla. The Royal Crispy Wraps aren’t the only thing getting some heat, as Burger King has also brought the Fiery Buffalo flavour to its range of chicken nuggets as well. Fiery Nuggets feature bite-sized white meat chicken nuggets coated in a spicy Buffalo glaze for heat and flavour in every bite. The fiery nuggets are available at participating restaurants nationwide, and while supplies last, both the Fiery Buffalo wraps and nuggets are available starting at $2.99 each.
O'Toole said that the wraps have become an integral part of the Burger King menu, and have been instantly popular with diners both in North America, and around the world. He added that there is a strong emphasis on spice, however the balance is just right.
“Despite being launched as an LTO, wraps are here to stay. And, we’re excited to bring a new flavour to Guests with Fiery Buffalo, which brings a tangy, buttery buffalo flavour with the perfect amount of spice.”
To read more QSR news, click here.
