ENSURING SAFETY A PRIORITY FOR HELL

Contactless home delivery is the safest and most responsible way for people to receive takeaway food during Level 3, making it easier for New Zealand to adhere to social distancing requirements.

Tuesday was the first day of trading for HELL Pizza after the Level 4 Lockdown. Around two thirds of all orders were for contactless delivery, and HELL made three times the number of deliveries they would expect to on a typical Tuesday.

The company proactively put in place extra measures to ensure the safety and wellbeing of staff and customers.

“We’ve rolled out a new ‘At Capacity’ feature to help our stores sensibly manage trade levels and avoid overcrowding outside of stores, and to ensure staff can safely work in the kitchen,” explained Ben Cumming, CEO of HELL.

“Stores can switch off website orders for periods to manage flow and switch back on again when they have the capacity.”

HELL has also turned off Uber Eats for all HELL Stores as an extra safety measure.

“We’ve done this to control the flow of orders during Level 3, and effectively manage the people interacting with our stores,” said Cumming.

On Tuesday night all of 76 stores traded at the level of a very busy Friday night.

“I want to thank all our staff who have done a great job of implementing our new safety measures. Yesterday was a day like no other, but we’re incredibly pleased with how it went and our ability to meet demand safely,” Cumming noted.

“For us, it’s about looking after our people, our stores and our customers safely, to help move New Zealand out of Level 3 as soon as possible.”

Established in Wellington in 1996, HELL pizza has grown to become one of New Zealand’s most infamous and well-known brands.