Following Absolut’s tradition of introducing end of year limited edition bottles featuring cutting-edge, unique designs, the brand has presented its metallic range Absolut Electrik. The twin bottle release comes in two colours, electrik blue and silver, representing Absolut’s signature cobalt blue and the electrical conductivity of silver. “Over the years, we have presented some highly appreciated limited editions. We aim to raise the bar for our limited editions and continue to push creative boundaries,” said Kathryn Love, Absolut marketing manager NZ. The launch is also accompanied by an interactive Electrik Mixology platform on Absolut.com, allowing users to create their own personalised drink.