Dry July Returns and Now There’s More Alternatives than Ever

After raising more than $1.6 million for cancer charities in 2021, the Dry July campaign is back for its 11th year encouraging New Zealanders to take a month off alcohol to raise important funds for people affected by cancer.

With registrations now open, Dry July not only gives Kiwis the opportunity to say ‘cheers’ to the health benefits of taking a break from alcohol, but to also raise funds for cancer charities across the country.

Hospitality venues can get behind the cause by offering a special Dry July menu, but with the recent boom in low-to-no alcohol alternatives, from beer to high-end spirits, many venues already have a fantastic offering for Dry Julyers. 

Dry July NZ Trust has raised over $7.6 million for cancer organisations since 2012, with more than 8,600 Kiwis last year alone reaping the benefits of Dry July while supporting cancer patients, their families and carers.

Dry July Campaign and Fundraising Manager Ashleigh Oliver expressed that the organisation is always overwhelmed with the level of support New Zealanders show the campaign.

“Providing funds to New Zealand cancer organisations is what Dry July is all about,” said Oliver.

“Everything we fund is to benefit cancer patients, their families, and carers in practical, tangible ways. We aim to make a difficult time, a little easier for people affected by cancer. We’re so excited to be back for 2022, to continue raising funds that will improve the comfort, care and wellbeing of patients and loved ones who are affected by cancer.”

This year’s funds will support three beneficiaries; Look Good Feel Better, Prostate Cancer Foundation of New Zealand and PINC & STEEL, all of which have been enabled to deliver specific programs for people affected by cancer thanks to last year’s Dry July funds.

All three beneficiaries are reporting that demand for their programs has never been higher, and the funding made possible by Dry July has allowed more New Zealanders affected by cancer to be supported.

You can continue reading this story and about all things low-to-no alcohol in the latest issue of Restaurant & Café magazine here.