As some fast food chains’ menu prices spiral faster than inflation, Domino’s has brought back its $5 price point, launching a brand new range that features five menu items all for $5 or Less pick-up.
This time, it’s about more than just pizza – think Cheese & Garlic Scrolls, Meltzz, and Cheesy Garlic Naan, alongside the irresistible new Pepperoni Stuffed Cheesy Bread, all loaded with flavour that won’t break the bank.
Domino’s ANZ CMO Allan Collins said the Company is committed to delivering high-quality meals without compromising on value.
“We know that people are doing it tough right now, and we want to give our customers more bang for their buck when they order from us,” he said.
“In a world where value reigns supreme, we are delivering the goods – with an entire range now available for less than $5. From savoury snacks to delectable bites, our new range has something for everyone, all for less than a takeaway coffee.”
Domino's has promoted the new campaign by asking customers why they would 'settle for disappointment' when they could 'sink their teeth into Domino’s delectable new range for a fraction of the price'.
Collins said it’s time to say goodbye to overpriced meals and hello to Domino’s new $5 or less range.
