Domino's Australia has launched its latest menu item, the Cheese Volcano. The pizza restaurant-chain said that cheese lovers should be on high alert.
Featuring cob-loaf-inspired fresh dough topped with molten-hot, liquid cheese, Domino's said it has been designed for dipping and for customers to share. As well as the Cheese Volcano, Domino's has launched its Triple Cheese Bites, which features mozzarella, cheddar and parmesan cheeses. It has also announced cheese upgrades for any of its large pizza range.
Domino’s Chief Marketing Officer ANZ Allan Collins said it was just the beginning of inspired new products dedicated to all things cheese.
“We’re giving customers more of what they love by championing everyone's favourite pizza topping like never before,” he said.
Domino’s Head of Product Development & Innovation Michael Treacy said the Company had spent three years developing a tastier, stretchier cheese that customers could only get at Domino’s.
“Cheese is a staple ingredient on every pizza, but it is so versatile and beloved that it can make any meal memorable,” Mr Treacy said.
“From our Cheese Volcano to the Triple Cheese Bites and Pepperoni Cheese Bread, we’ve combined fun experimentation with exceptional ingredients to offer something deliciously more-ish for even more value.”
The launch follows news that the company had delivered its strongest sales growth in six years in Australia and New Zealand. Customers in Australia have increasingly choosen Domino’s over other Quick Service Restaurant options, especially for delivered meals.
Group CEO & Managing Director Don Meij said the results demonstrated what Domino’s could deliver for customers, franchise partners and shareholders when it ‘got the balance right’ – delivering inspired new products, great service and brand image at an affordable price.
“The fundamental strategies underlying our business remain unchanged: getting closer to customers helps deliver a hotter, fresher meal for our customers and reduces costs for our franchise partners,” Mr Meij said.
“The past 12 months have reinforced the importance of launching inspired new products, designed for delivery, to give customers more choice on more occasions – whether it’s a family bundle, a lunchtime offering, or an on-the-go snack."
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