Ribs and burgers have teamed up with 20th Century Fox to create the Deadpool Double. The limited-edition burger is made using gherkins, American cheese, onion and two beef patties. Most notably, however, is the black bun, which is coloured using activated charcoal, complete with a red Deadpool logo which has been painted on the top. Etienne Lubbe Ribs and Burgers brand food manager created the superhero burger. “Researching the main character was essential. I crystallised all this research into concepts that could not only represent the Deadpool character but also could be translated into a first to market burger concept.” Ribs & Burgers hopes that the first to market burger concept will be not only popular with fans of both the movie and the restaurant but, also with social media users as millennials seek Instagrammable products. “From a social media perspective, creating an ‘Instagram-able’ product will create huge buzz and digital traffic. Users love to take images of unique looking food; this forms another way to affirm our presence in the digital world and create the hype the product warrants,” said Mona Ibrahim, Ribs & Burgers’ media relations specialist.
DEADPOOL DOUBLE
