BurgerFuel’s Doors are Closed Today, Here’s Why

Fast-food operator BurgerFuel will not be opening its 57 stores today, instead, the company will be conducting a training day for all 900 staff members until 4pm. BurgerFuel said it would be using the time to turn its attention to its people.

"We've always placed a great deal of importance on our service, but customary to any franchised business, consistency across the system is often the main challenge," BurgerFuel country manager, Jason Lowery, said in a statement.

"We are always striving to provide a better customer experience, not just with the high quality of our food, but also our customer service."

Prior to disruption from COVID-19, BurgerFuel had planned a company-wide 'People & Culture' initiative, including a bespoke customer experience programme rollout.

The brand has just completed the first phase of the planned rollout, consisting of intensive full-day workshops created for the brand and delivered to every store in the country. More workshops will continue today.

The day would also be an opportunity for BurgerFuel and franchisees to treat staff with a token of appreciation and some team bonding, in acknowledgement of their commitment and contribution throughout, what has been, a trying year, the company said.

“The best aspect, from a store owner's perspective, is the way in which the sessions encourage all staff members to work collectively as a team, to come up with their own common goals on how they want the customer to feel."