The world-leading rideshare platform, DiDi has arrived in Auckland and to celebrate its launch, DiDi has teamed up with favourite local eatery, Lowbrow, to release a limited-edition Sando and side, aptly named ‘The Lowfare’ and ‘Cheap as Chips’.
The delicious duo’s names capture DiDi’s commitment to lowfare rideshare in Auckland, while also using its fun, bright and distinctive orange colour palette as inspiration. Aucklanders can enjoy a Tiptop style bun, Cornflake crusted Free Range chicken thigh, Smoked orange cheese, Tomato, Paprika Chipotle mayo in ‘The Lowfare’ sando and Shoestring Fries with a dash of DiDi seasoning when they order the ‘Cheap as Chips’.
When approached by DiDi for a collaboration, Lowbrow Chefs and Owners, Jordan MacDonald and Kyle Street, knew a rideshare service that offered locals low fares, had a light-hearted approach and an insightful understanding of Aucklanders and their love of new, novel and delectable food, would be something that they could get on board with.
“We’re stoked to be partnering with DiDi to launch The Lowfare and Cheap as Chips. We made sure we captured DiDi’s brand personality, while also ensuring we used delicious and flavourful ingredients to make the sando and side a must-have on our menu,” said MacDonald.
“We can’t wait to get people in the doors trying out our creations and hearing what they think... though I don’t imagine they’d complain about the low prices!”
The Lowbrow x DiDi collaboration is just one of a range of incentives DiDi has implemented to ensure Aucklanders know about DiDi. DiDi is priced up to 10% lower than comparable services and is supporting its driver-partners with access to a low 5% service fee for the remainder of 2020. DiDi will also be offering riders who sign up during the first four weeks of launch, 50% off their first five trips (capped at $20 per trip).