New Zealand Pork has developed a new ‘trustmark’ to help Kiwis choose the pork products that have been ‘Born and Raised in New Zealand’, with new labelling in stores in July. New Zealand Pork General Manager Sonya Matthews says the new trustmark has been developed through extensive research and insight from local consumers.

“Kiwis love the taste of fresh New Zealand pork, bacon and ham, and see it as a really versatile food,” said Matthews. “They also understand New Zealand has some of the best farming standards in the world – but find some of the labelling confusing when they’re shopping for local products.”

“That’s why we’ve developed our new Born and Raised in New Zealand labels, which highlight the freshness and quality of our pork products, and the care taken in producing them. The label also provides independent verification that the farmed pigs were cared for under the requirements set by the PigCare™ programme.”

Developed by Massey University, with input from vets, farmers and the Ministry for Primary Industries, PigCare™ is a world-class accreditation programme focusing on the care, knowledge, expertise and experience of New Zealand pig farmers and their commitment to providing the best animal welfare for their pigs.