New Zealand Rosé Day is officially upon us this Waitangi holiday weekend.
Falling on the 5th of February, New Zealand Rosé day is an annual celebration of the country's fastest-growing wine style, with wineries, retailers and restaurants getting in on the festivities.
New Zealand-made rosé is now the country's fourth largest wine export, seeing the export of 7.9 million litres globally in 2021.
Rosé will continue to soar in popularity. According to IWSR Drinks Market Analysis, the beverage is anticipated to grow in demand by almost 70 percent between 2020 to 2024.
"Rosé remains one of the most potent and far-reaching trends within the wine category," noted IWSR.
This year marks the eighth Rosé day since its inception in 2016, launched by Caro Jansen and Emily Camblin, of Caroha.
The pair wanted to raise awareness about local rosé, especially the sheer array of quality wines in various styles, sweetness and price points.
"Sipping New Zealand rosé is the best way to support local this weekend," concluded Jensen.