Afterpay has released its report outlining consumer behaviours and spending habits ahead of the highly-anticipated Afterpay Day.
The leading buy-now-pay-later platform, Afterpay, has unveiled its latest insights in the "Afterpay Day Unlocked: 2025" report, spotlighting consumer behaviour and spending priorities ahead of March's highly anticipated Afterpay Day. As economic conditions drive shoppers to seek value and flexible payment options, this event presents an unparalleled opportunity for retailers to boost their sales.
Afterpay Day continues to expand its influence, drawing more than 1.2 million shoppers from Australia and New Zealand in the last event and more than 4.3 million households taking part.
Notably, Merchants who participated in last year’s Afterpay Day saw an average 41 percent revenue increase, reinforcing the event’s importance for retailers looking to reach both new and returning customers and unlock new revenue streams.
Looking ahead to March 2025, 50 percent of Afterpay customers are planning to shop on Afterpay Day, while another 50 percent are considering participation. This signals a strong turnout for prepared retailers.
The report highlights key shifts in consumer shopping behaviour. More than half of shoppers (56 percent) will shop both in-store and online, underscoring the importance of an omnichannel strategy for retailers. SMBs are expected to win big, with 51 percent of shoppers prioritising purchases from independent retailers. Consumers are planning their purchases earlier, with 31 percent researching and deciding in early to mid-March, while another 31 percent will make their final decisions during the sale itself.
Shoppers are also primed to take advantage of Afterpay Day discounts across a wide range of categories, with fashion leading the way (26 percent), followed by electronics and tech (19 percent), beauty, health and wellness (16 percent), and homewares, furniture, and home improvement (14 percent). Notably, 11 percent of shoppers are inclined towards travel and experiences, highlighting a growing trend towards lifestyle and experiential purchases.
"Afterpay Day has solidified its position as a pivotal event in the Australian and New Zealand retail calendar. It offers merchants a unique platform to connect with a motivated audience eager for value and flexible payment solutions to empower their spending,” said Katrina Konstas, Country Manager APAC at Afterpay.
"Afterpay Day represents a significant opportunity for retailers across Australia and New Zealand to connect with value-conscious consumers. It allows retailers the chance to engage with consumers and boost sales while also strengthening customer relationships through flexible payment solutions. We know retailers will be putting their best foot forward for the day, from fantastic offers to seamless online shopping experiences, and we're hopeful this uptick will give much-needed confidence to businesses moving forward," said Fleur Brown, ARA Chief Industry Affairs Officer.
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