For more than four decades, Ronald McDonald House Charities (RMHC) have supported families with sick and injured children by providing vital resources and helping them stay together during treatment. In an average year, RMHC raises millions thanks to generous donors including McDonald’s customers, employees, and franchisees. 2020 was no average year, however, and donations to the organisation are down due to the pandemic.
To rally much-needed support and awareness for RMHC McDonald’s is launching a new social challenge that will have everyone feeling the love this holiday season, especially the families who rely on RMHC.
From now until the end of December, McDonald’s will give $100 in a customer’s name as part of its $100 million commitment over five years. To participate, people just post a photo or video making the RMHC heart symbol (or another supportive message) to Instagram, Twitter, TikTok or Facebook using #HereForRMHC.
These hands will turn the RMHC mission into a movement, spreading awareness of the critical work this organisation does in communities all over the world. To make the RMHC heart symbol.
- Build the house by forming a diamond with your hands
- Show us the chimney by pointing your pinky up
- Put your heart into it by pushing your index fingers down
Helping McDonald’s spread the word are Chrissy Teigen and John Legend.
“Anyone who knows us knows that the most important thing to us is family. When you're able to lean on loved ones, the hard times always get a little easier. We can’t imagine how agonising it must be when you’re not able to be there with your sick child. We were inspired by McDonald’s long-time commitment to RMHC, and now we want the world to know how we can all take action to support this amazing charity through the #HereForRMHC challenge,” said Teigen and Legend.
McDonald’s is not stopping at the #HereForRMHC challenge. Franchisees around the world are doing wonderful work every day to support RMHC—from McHappy Day to Fries for Good to giving customers the opportunity to donate to RMHC all year long via donation boxes, self-ordering kiosks and at the point of sale.