Lights, camera, reaction: Smirnoff is attempting to create 100 drinks based on the social ingredients of the day that come to hand - from viral celebrity clangers to TikTok Trends, news moments to pop culture milestones.
100 Days, 100 Ways is one of Smirnoff’s most ambitious challenges yet that will see a dozen-strong team binge-consuming content to find events, trends, and news so mixologist Chase Bickerton can recommend 100 drinks over 100 consecutive days.
Smirnoff are toasting the first of 100 days with bubbles in an extra-effervescent number dubbed ‘The Premiere’; a pineapple spritz with a celebratory twist, made with Smirnoff Vodka, pineapple and cranberry juice, soda and ice.
“At Smirnoff we see the Pure Potential in every day – whether that’s a Monday to kickstart the working week, or the pinnacle of the year at a New Year’s party. We want to showcase that potential to our fans, and hope people can enjoy some of their favourite picks from the 100 drinks. I can’t wait to see the ‘trend-tails’ our team comes up with,” commented Tim Norman of Smirnoff.
“I love the idea of celebrating the pure potential of every day this summer - from the latest album launch, to a festival headliner or the casual backyard BBQ - and distilling that into a drink. I only have a limited amount of time each day to create a recipe, or recommend a drink, but I’m totally up for the challenge,” added Mixologist Chase Bickerton.
Day #1 - The Premiere: Pineapple Spritz with a Celebratory Twist
• 50ml Pineapple juice
• 50ml Cranberry juice
• 30ml Smirnoff No 21 Vodka
• Soda water
Start by filling a chilled champagne glass with ice. If your ice cubes are a little on the large size, crush them slightly. Pour in 50ml pineapple juice, 50ml cranberry juice, and 30ml Smirnoff vodka. Complete with soda and serve.
The campaign runs until Wednesday January 26th