Coca-Cola has partnered with ParkMate to reward sober drivers on nights out. Throughout October, and into November, the Coca-Cola Designated Driver programme offers sober drivers up to three non-alcoholic drinks at participating bars. Additionally, sober drivers will be provided free nighttime parking through the ParkMate app in Auckland, Wellington, Hamilton and Christchurch.
More than 90 bars have signed up to this year’s Designated Driver campaign which has been running in New Zealand since 2016. The campaign acknowledges that the role of the sober driver is not an easy one, and looks to provide an incentive for the designated drivers. This year’s campaign is making it even easier for drivers to have a good night through the partnership with ParkMate.
To get involved, drivers text ‘Driver’ to 345, where they can register their details and choose a participating bar and receive vouchers for three free non-alcoholic beverages from the Coca-Cola range. Through the customer’s registration, they will also receive the ParkMate voucher for a night of free parking.
“The Designated Driver campaign is our way of saying thanks to the good people of New Zealand who take one for the team and look after their mates sober on a night out, and now by taking care of their parking, their role as designated driver is even easier, which is a great reward for these everyday legends,” said Richard Schlasberg, country manager at Coca-Cola Oceania.
“ParkMate is passionate about making it easy for Kiwis to have a night out,” said Stephen Court, national manager ParkMate New Zealand. “We’re excited to be part of the Coca-Cola Designated Driver programme this year and proud to be able to support those selfless designated drivers looking after their mates.”
The full list of bars can be found at www.coke.co.nz/driver/.
