With recent reports indicating that one in six kiwis are leaning towards plant-based meat alternatives, BurgerFuel cashes it in with a reinvention of an iconic classic. Named the Alternative Muscle, the latest burger creation was made in collaboration with Life Health Foods. The limited-edition plant-based ‘beef’ burger features an Alternative Meat Co. patty and emulates the flavour profile of the brand’s iconic cheeseburger, the American Muscle.
The burger includes melted cheddar, pickles, Dijon mustard, batch-brewed tomato relish, BurgerFuel’s free-range Aioli, and an artisan wholemeal bun. The 100 percent plant-based patty is cooked in the brand’s signature ‘smashed juicy’ method which caramelises the outside of the beef at the start of the cooking process.
The new addition to the brand’s plant-based menu is geared towards people looking to maintain a flexitarian diet or simply want to reduce their meat intake. It can also be made vegetarian or vegan on request for an added cost.