A New Zealand first, Wendy’s has launched the Gourmet Kiwi Classic on a Black Brioche. The novelty burger consists of a buttery black brioche developed in conjunction with local artisan bakers Pandoro. The French- style brioche is made by hand with real eggs and butter and food grade activated charcoal gives it its unique colour.

“Activated charcoal is vegetable carbon, it’s flavourless and completely safe”, said Danielle Lendich, Wendy’s CEO. “It has no impact on the burger’s taste.” Wendy’s is the first major burger chain to offer the innovation of a black burger, and customers can have some fun with colour variations. The black brioche follows other Wendy’s New Zealand ‘firsts’ such as the pretzel burger.