Launching its first Footlong Pass subscription program last week, which discounts the item 50 percent once a day throughout September, Subway in the United States sold all 10,000 of the available $15 passes in six hours.
The sandwich chain said the Footlong Pass was created for its MyWay Rewards program members, allowing them to order one Footlong sandwich per day for the month on the Subway smartphone app or at subway.com.
Barb Millette, Subway’s senior director of loyalty and gift cards, said the Footlong Pass was aimed at rewarding dedicated customers.
“We created the Footlong Pass to thank them for their loyalty as summer winds down and the pace of life picks back up," Millette said in a statement.
“We look forward to unveiling even more exciting surprises and exclusive perks for our MyWay Rewards members very soon.”
Subway's MyWay rewards program launched in 2018 and is available in the United States and Canada. In addition to earning tokens that can be redeemed for cash rewards on future orders, members also receive exclusive discounts and bonus offers.
Subway has more than 37,000 restaurants in more than 100 countries.