As part of the next step in bp’s convenience retailing strategy, the service station has launched fast & fresh, a premium ‘modular’ store format that offers fresh, high- quality meals and products to time-poor consumers.
In 2016, New Zealand became the first market globally to launch BPMe, an innovative app that enables customers to pre-order and pre-pay for fuel and hot drinks. More recent innovations include the introduction of Good Mood Food in 2018 in which bp became the first retailer outside of Krispy Kreme to sell the popular doughnuts and the introduction of a partnership with Uber Eats in 2019.
fast & fresh will be piloted at two bp Connect stores in Auckland, including at Clifton, Takapuna and Newmarket (15 December), and one bp Connect store in Christchurch at Rolleston (22 December).
The pilot will bring together wholesome meal options sourced from a mix of local New Zealand suppliers alongside other brand favourites that have been curated for easy assembly at home.
Insights and customer feedback from the pilot stores will inform the next phase of development. The ‘store within a store’ concept will house bp’s partners’ products and creates a modern food market feel with a selection of quality snacks, nibbles and meal elements from many of the country's most loved and recognised food producers. Products include Free-range Waitoa Chicken from the Waikato, Whitestone Cheese from Oamaru and Cottage Lane Artisan Bread crafted in the Wairarapa.
bp’s other offers won’t change with the addition of fast & fresh at these pilot sites. The core range of drinks, snacks and Wild Bean Cafe items, as well as Good Mood Food, will all still be available.
“We are incredibly excited to bring our fast & fresh offer to the market. As real convenience gets redefined by customers, so our offer will evolve,” commented Leigh Taylor, Communications and External Affairs Manager at bp.
“We are working with our partners in all areas of convenience retailing to make sure our service stations are places to recharge and refuel now and into the future. This is the latest example of how we have evolved the service station experience for busy Kiwis on the go.”
fast & fresh will incorporate products such as fresh pasta meals, pies, salads ready to be heated or plated; hot roast chickens; frozen sides such as chips, wedges and vegetables; as well as delicatessen items.
“We know our customers are after convenience. fast & fresh is an accessible and quality food solution – whether it’s a forgotten work lunch, an easy dinner after a long day in the office or a last-minute invite to a friend’s place,” concluded Taylor.
For more information, please visit bp.co.nz