Steinlager has launched its new Ultra Low Carb drink range. Ultra Low Carb is 99 percent carb-free with no additives or preservatives and contains only 88 calories per bottle.
"People still love the taste of beer and the sociability that comes with sharing a drink with friends but are more aware of what they're putting into their bodies. They want an easy-drinking, great-tasting beer that won't compromise their lifestyle," said Lauren Dyke, Steinlager's Brand Manager.
Available in a 12x330mL bottle pack, a 6x330mL can pack, and a keg, the beer is ready for all occasions. The 330ml bottles are Steinlager's first foray into clear packaging.
"Our brewers did an incredible job balancing all of the competing elements. We've seen that reflected in consumer testing, where it outperformed the low carb market leaders in terms of taste appeal. We explored the very outer limits of reducing carbs in beer, but the research was clear that it can't come at the cost of taste. Our brewers rose to the challenge and absolutely nailed it – it is 99 percent carb free and tastes like a winner."
