AUSTRALIA | South Australia has cemented its position as the champion of Australian wine exports following new data.
South Australia exported AUD 855 million of wine to China in the year to March 2025, a 200-fold increase on the previous year, and 86 percent of Australia’s total of AUD 987 million.
The hard work by the Malinauskas Government to rebuild industry through diversification is paying off, along with the efforts of the Albanese Government to repair our trading relationships with China and beyond
The data showed the state accounted for 69 percent of Australia’s total global wine exports in the 12 months to March, AUD 1.906 billion of AUD 2.76 billion, as the state continues to lead the nation in global wine exports. This is an improvement in South Australia’s export market share, which at the peak of global wine exports in October 2020 stood at 65 percent.
South Australia’s wine exports to China reached their peak in October 2020, at AUD 946.5 million, a month before tariffs were introduced. These were removed in March 2024 following concerted efforts by both the State and Federal Government.
The Malinauskas Government’s AUD 1.85 million Wine Exporters China Re-engagement Support Program has run a series of export workshops, marketing campaigns, market activations and immersion events to assist the post-tariff bounceback.
In April this year, Trade and Investment Minister Joe Szakacs visited China and launched the program’s latest in-market initiative, a food and wine promotion across 37 bistros and restaurants in Shanghai and Shenzhen.
South Australia has long been the home of Australia’s wine industry, but this latest data shows that we continue to build on our leadership position and are well placed to continue to grow this important sector.
Szakacs said the rapid recovery of South Australia’s wine export industry has exceeded even the most optimistic predictions of a year ago when tariffs were removed.
“South Australia has done the heavy lifting for Australian wine, increasing both our size and market share of exports. The Malinauskas Government has stood with local wine producers, and the thousands of people that they employ, during the tough times. We are backing efforts to diversify, and ensure that renewed opportunities in China are seized,” he said.
“Thanks to these efforts, South Australia has recovered 90 per cent of the all-time peak wine exports to China, in just one year. Our Government recognises that uncertainty in global markets remains, and remains ready to act to protect local jobs.”
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