Popular New Zealand pizza franchise Hell has launched an all-new pizza-by-the-slice outlet across from the Sky Tower in Auckland.

The Victoria Street store is the newest in the HELL chain and the first to tap into the bustling city lunch trade, by offering individual slices ready in less than three minutes. The store will be open until midnight on Fridays and Saturdays as well as weekday trade.

“Pizza-by-the-slice has been on our radar for a while,” said HELL general manager Ben Cumming. “The time feels right for us to pave a new path to HELL for time-poor professionals and late-night ‘snackers’ who want to sate their HELLish appetites.”

The opening takes the total number of HELL stores to 69 and is the launchpad for a host of Pizza-by-the-Slice outlets across the country, boosting HELL’s national presence by around 20 percent.

Alongside the launch, HELL has become the first chain to use low-emission electric delivery bikes.