After five years of public demand, New Zealand’s largest independent spirits company is returning one of its most loved and iconic brands.
Rogue Society Liquor will be back on shelves around New Zealand, with the initial offering including its signature gin and signature vodka.
Rogue Society is produced by the Scapegrace Distilling Co in Central Otago, and was the brand's original name between 2014 and 2018, before a name change was required to enter international markets.
Scapegrace Co-Founder, Mark Neal, said that the decision was made to bring the product back to shelves after high demand.
“Over the past five years, we’ve constantly been bombarded by consumers and bartenders asking when we’re bringing back Rogue Society, the brand had such a special place in the heart of consumers, and so we had to listen to the people,” said Neal.
Neil added that the gin and vodka will be one of the only New Zealand distilled products retailing in the premium segment of the market, which is currently dominated by mass-produced international spirit brands. The aim for Rogue Society liquor was always to introduce a local craft brand to take on the international segment of the market.
“There are more than 220 craft distilleries in New Zealand, and Rogue Society Liquor will be one of the only locally made spirits within the international segment of the market,” said Neal.
Rogue Society Liquor is distilled differently from Scapegrace and offers a completely different taste and flavour. The Signature Gin boasts a different profile with upfront juniper, alongside a different unique botanical mix featuring local Gisborne grapefruit and Hawke’s Bay coriander. The signature vodka also has a different cut, providing a buttery, clean, velvet finish.
Scapegrace Distilling Co will still be distilling its self-named, super-premium portfolio and will now be offering Rogue Society Liquor as part of its wider product mix.
