Sileni Estates is re-enforcing its market positioning with a new logo and package design. London-based marketing-led design agency BD Creative is behind the new look, which features larger labels and improved print finishes whilst still being clearly recognisable to consumers. The packaging was rolled out in March, focusing on Sileni’s Cellar Selection, Sparkling and Plateau ranges.
“The changes are subtle but effective, and result in a package that is more visible and durable,” said Sir Graeme Avery, CEO and president of Sileni Estates.
Launched in late ‘90s with just 2000 cases of wine, the winery has enjoyed impressive growth both domestically and overseas and currently produces 750,000 cases a year.