USA | Burger King has announced it will be making changes to its iconic Whopper, based primarily on customer feedback.
Burger King will let Guest feedback impact the future of the brand, as proven with the recent initiative inviting Guests to call or text President Tom Curtis. Guests have already helped shape operations, restaurant image and the overall BK experience, and now, they've inspired changes to the iconic, flame-grilled Whopper for the first time in nearly 10 years.
The higher-quality Whopper experience includes a more premium, better-tasting bun, served in a box to ensure it makes it to Guests exactly the way it left the kitchen. Stacked tall with freshly cut onions and tomatoes, crisp lettuce, tangy pickles, and better-tasting mayo, every Whopper is crafted to deliver the flame-grilled flavour Guests expect, now elevated from the first bite to the last.
These updates have refined the Whopper without changing what Guests love most. Still served with more than a quarter-pound of 100 percent flame-grilled beef, the Whopper now delivers an even higher-quality experience from bun to toppings to packaging, for the perfect bite, every time.
"Over the past several years, we've focused on strengthening our operations and modernising our restaurants to build a more consistent foundation across the system," said Tom Curtis, President of Burger King U.S. & Canada.
"With that work well underway, we're now in a position to thoughtfully elevate our core menu. The Whopper is an icon, so we didn't set out to reinvent it. Instead, we elevated it based on direct Guest feedback."
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