Set to roll out meat-free products in multiple European countries this year, Quorn has continued its partnership with fast-food giant KFC.
Building on the successful and widely publicised launch of the KFC Vegan Burger in the UK, the restaurant now plans to bring a meat-free proposition to additional European consumers, starting in Germany.
The Vegan Chicken Burger was lunched in the UK in 2020 following a two-week trial in 2019 that saw stock selling out in just four days. To date, sales of the vegan burger have shown the meat-free menu item to be a firm customer favourite.
Quorn and KFC have already trialled bespoke products in Germany and the Netherlands and are now working together on developing a range of new meat-free menu options from big buckets to veggie wraps.
