The iconic Pumpkin Spice Latte has made its return, the earliest release it has ever had in its 15 year history. The Pumpkin Spice latte, released in time for Autumn, is Starbucks’ most popular seasonal release of all time.

The release of the Pumpkin Spice Latte is shrouded in secrecy every year. While the drink is normally released within a week of September 1, demand normally peaks mid-October. There is though to be no specific reason for the release, although some twitter users have argued that it is based on temperature – as it starts to dip, Starbucks releases the beverage.