With 51 years of expertise and the industry benchmark Chicken Sandwich under its belt, Popeyes has announced the permanent introduction of Wings to menus nationwide. Starting in late November, chicken wing enthusiasts across the United States can savour five signature flavours with varying degrees of kick - Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, and Sweet 'N Spicy - each one a testament to the brand's commitment to innovation, flavour, and its Louisiana roots.
“At Popeyes, we like to challenge the status quo and are consistently redefining what’s expected from fast food brands,” said Sami Siddiqui, President of Popeyes North America.
“Ghost Pepper Wings were an overnight success, followed by the addition of Sweet ‘N Spicy wings, our best-performing product since the infamous Chicken Sandwich. We know our guests want even more bold Louisiana-inspired wing flavours to choose from and are excited to see our new wings line-up take flight.”
Each exciting flavour features hand-battered and breaded crispy chicken wings, which are perfectly crisp on the outside, just like the signature Bone-In Chicken. Popeyes' wings are marinated in just the right amount of distinct spices to add that extra flavour and juiciness. Guests can get their wings fix in five flavours, including three new recipes making their debut for the first time on a Popeyes menu: Honey BBQ Wings, Roasted Garlic Parmesan, and Signature Hot.
“This is something my team has been working on for three years, and we took our time to get it right. Ghost Pepper has become a heavy hitter in our arsenal of products, and in marrying that with our Wings, we knew we had something special. Now, we’ve found ways to add flavours on top for a variety of tastes our guests are sure to love. And with our Sweet ‘N Spicy Wings recently becoming the highest performing product since the Chicken Sandwich, we are beyond excited to unveil this full lineup,” said Head Chef, Amy Alarcon, Vice President of Culinary Innovation at Popeyes.
Popeyes has also strategically placed billboards near competitor restaurants, prompting consumers to reconsider their current wing choices and upgrade to Popeyes.
