U.S.A. | Pita Pit, a distinguished Mediterranean fast-casual brand specialising in made-to-order pita sandwiches, announced the rollout of its nationwide brand refresh.
The aim of the refresh is to restore its former cult-following and reposition the franchise as the world's first Mediterranean fast-food concept by introducing new features, such as a modernised restaurant design and drive-thru business model, reimagined menu, technological upgrades, and a new logo.
Pita Pit's rebrand is a key component in the company's growth strategy. Pita Pit is currently seeking both single-unit and multi-unit franchisees who possess a strong passion for the brand and its renewed commitment to innovate and evolve with the ever-changing restaurant industry constantly. The new drive-thru model allows franchise partners more real estate options, as the smaller footprint of about 800-1000 square feet can flex to fit into a variety of layouts that fit the needs of any given area. This smaller option, created to accommodate more delivery and pick-up orders, will also reduce the breadth of the franchisee's financial commitments.
"As we embark on this exciting journey of transformation, we are attuned to the evolving needs of our consumers," said Peter Riggs, CEO of Pita Pit.
"Today, more than ever, there is a demand for fast, convenient, and health-conscious food options. Our rebrand reflects an unwavering commitment to meeting these demands head-on, offering not only delicious pitas, but a fast-food experience that aligns seamlessly with modern lifestyles."
As part of the brand's mission to meet the growing consumer demand for more health-conscious sandwiches that boast richer flavours and more complimentary ingredients, Pita Pit has introduced a new menu item – The Greek Grilled Cheese. This new addition reflects Pita Pit's dedication to evolving its menu to exceed customers' expectations, while staying true to its Mediterranean roots. With its bold flavours and diverse options, ranging from classic Say Cheese to Mediterranean Athens Steak, the Greek Grilled Cheese perfectly encapsulates the essence of Pita Pit's culinary philosophy: fresh, flavorful, and inspired by the vibrant spirit of the Mediterranean.
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