U.S.A. | Marco's Pizza has announced the appointment of three marketing leaders as it continues to drive product innovation and enhance the customer experience.
New additions to the Marco's Pizza team are Ben Halliwell as senior vice president of digital marketing, Tanisha Chea as vice president of brand marketing and Kathleen Kennedy as director of culinary innovation.
After being appointed in June 2023, Chief Marketing Officer Denise Lauer hired industry experts to help drive Marco's Pizza forward through innovative products and digital marketing advancements. As a challenger brand in the category, Lauer has looked to drive continued sales growth and achieve new levels of customer engagement.
Product innovation took centre stage last year with the successful rollouts of a Magnifico Pizza line LTO, a partnership with Mike's Hot Honey, and the launch of a new permanent menu item, the Pizzoli. Now, the focus is to build off this great momentum and continue to bring new Italian-inspired tastes to the pizza category using only high-quality, fresh ingredients.
In addition to new products, Marco's commitment to new technology is also a top priority as the brand rolled out its Marco's Order Management System (MOMS), a proprietary 100 percent cloud-based technology platform, which has given Marco's the flexibility to customise and pivot to meet ever-changing consumer demands compared to an off-the-shelf technology stack.
"We made great strides last year in evolving our brand strategy, digital and product innovation pipeline," said Lauer.
"Looking ahead, we have plans to launch a transformative brand strategy geared to wake up minds, hearts and tastebuds of consumers everywhere. This new team has been instrumental in bringing this vision to life and I cannot wait to show America what Marco's is all about."
SVP of Digital Marketing, Ben Halliwell, has an impressive 20-plus-year history of driving customer growth across e-commerce, performance marketing, loyalty, and digital platforms in the telecommunications and restaurant industries. Known for leading digital transformation initiatives and delivering brand affinity, he has a proven track record with several recognisable consumer brands, including Inspire Brands, HSNi, and Time Warner Cable.
Also playing a key role in Marco's next era is VP of Brand Marketing, Tanisha Chea, and her 15-year expertise in consumer marketing and integrated multi-channel launch campaigns for restaurant brands such as Krispy Kreme, Carrabba's Italian Grill and Taco Bell. In addition to her brand marketing responsibilities for Marco's, she has worked closely with newly appointed Chef Kennedy on overseeing new product development.
With Marco's targeting continued growth following an impressive 2023, these additions to its leadership team will help strengthen its strong development support system.
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