Nelson-based peanut butter maker Pic’s Peanut Butter has received a Highly Commended award at the hotly-contested Quality Food Awards in the UK. This comes after the brand won a Global Taste Award.

Winners were chosen for the coveted award across more than 80 categories.

“We’re all pretty chuffed,” said Pic Picot, owner of Pic’s Peanut Butter. “It’s really important to us as we continue to grow and enter markets overseas, that we continue making peanut butter that’s really high quality. We want to be proud that people are eating our peanut butter. This award is great acknowledgement for our hardworking Pic’s Peanut Butter team in New Zealand and the UK.”

The products are judged by a 200-strong expert panel of food-related experts from a wide range of backgrounds, and the awards are renowned throughout the industry for their rigorous and stringent judging process. Judges debate and discuss the merits of each product using the following criteria: taste, flavour, texture, aroma, ingredients list, innovation, packaging, presentation and price point.