Tales of the Cocktail Foundation (TOTCF) has revealed the winners of this year’s Spirited Awards, with Lyre’s Non-Alcoholic Spirits winning the Best New Spirit or Cocktail Ingredient category for its Lyre’s Italian Orange, a vibrantly red Italian bitter aperitif alternative.
The award marks the first time a non-alcoholic spirit was recognized and demonstrates that Lyre’s is changing the way the world drinks.
Founded in 2007, the Spirited Awards have become one of the most globally recognised accolades, celebrating beverage professionals, brands, media, journalists, and establishments across all areas of the cocktail industry. Recipients for each category are carefully considered by a panel of over 200 industry experts, including bartenders globally. T
Since its launch in 2019, Lyre’s has established its position as the global leader in the no and low alcohol category, having entered over 70 countries and secured partnerships with the world’s leading spirits distributors, listings with most major retailers, and opinion-leading restaurants and bars (including many of the world’s top 50 bars). In 2022 alone, the brand extended its range of premium non-alcoholic spirits offering by three, introducing Agave Blanco Spirit, Agave Reserva Spirit, and Pink London Spirit and is currently rolling out its first non-alcoholic whisky-style beverage, Highland Malt.
“Social inclusion and choice are cornerstone beliefs for Lyre’s, and we are so proud of our team for bringing non-alcoholic moments to Tales of the Cocktail and beyond,” said Joshua Carlos, Senior Vice President, North America – USA, Canada, Mexico for Lyre’s Spirit Co.
“This year’s conference was significant for the global drinks community to celebrate each other fully and offering low and no-alcohol options means better representation at the table. The prestigious Spirited Award reinforces that beverage professionals and bartenders are embracing Lyre’s as a non-alcoholic solution. We look forward to continuing to redefine the non-alcoholic spirits category for many years to come.”
Nick Crutchfield, Global Director of Education for Lyre’s Spirit Co. added that Lyre’s is dedicated to showcasing the potential of non-alcoholic spirits and is a must-have option behind every bar when crafting low and no-alcohol cocktails.
“Our unparalleled spectrum of drinks means that under a consistent banner of ‘Make it a Lyre’s, any venue (or home bartender) can make almost any drink using simple swaps with the Lyre’s lineup,” he said.
“If you are in the mood for a zero-proof Negroni, we can do that using our Dry London, Aperitif Rosso, and Italian Orange (TOTC Spirited Awards Best New Cocktail Ingredient 2022) as alternatives for the traditional ingredients. Lyre’s Italian Orange can also be enjoyed in a spritz with Lyre’s Classico, our non-alcoholic prosecco style, or simply served with your favorite tonic for a stellar highball.”
While Eileen Wayner, Tales of the Cocktail Foundation CEO, noted that Lyre’s is moving the non-alcoholic spirits category forward with authenticity and integrity.
“They are paving a way forward for the category and belong on the best bar menus across the globe.”
