Mobile technology is the key connector between the customer and management. The ability to see real-time insights of what’s happening at the coalface empowers companies to design strategies to encourage teams to achieve peak sales performance.
In New Zealand, the Opmetrix field platform is a leading provider of mobile automation in route and foodservice. This is in part due to the strong innovation driving the platform that ensures businesses can service their customers effortlessly, optimise route management and allow customers to self-service in-between field team visits.
New Generation of Opmetrix
Opmetrix launches its next-generation platform this month; it offers significant new features for field teams and improved visibility for National Sales Managers. With an entirely new design, it’s packed with enhanced reporting, including activity and performance dashboards for both customer and team optimisation.
With industry leaders such as Bidfood and Home Grown Juice Company utilising Opmetrix for their route sales teams, the platform has proven it can tackle large transaction volumes and increase team performance.
As well as in the field, Opmetrix optionally extends to a full B2B customer portal. The ability to self-serve on fresh and short shelf-life products for foodservice orders ensures customers can re-stock with ease. A good example is Dairyworks, who utilise the mobile app for their outbound team and use the B2B portal for foodservice ordering.
Live Agent Now Released
The most significant innovation of the new generation release is Opmetrix Live Agent. Live Agent allows head-office management
to see on a map the live location and activity of the field user, and see the roads and route taken throughout the day and compare that
against call cycle planning. With options to record start and end of day times and track mileage, Opmetrix combines mobile CRM, Retail Execution, Sales and GPS Route tracking all within one mobile platform.
A Focus on Health and Safety
Health and Safety remain a key focus for FMCG, and Opmetrix covers this well, combining Live Agent for location awareness, surveys to record incidents and its ability to digitally integrate the FGC Safe in store-pass.
Route Sales Payment Gateway
Opmetrix has extended functionality for route sales deliveries and direct-to-store sales. Now, with an integrated credit card payment gateway, Opmetrix delivers a full cycle from adding a new customer, invoicing on the spot and completing the payment via credit card—all within the Opmetrix mobile app. Subsequent invoicing securely stores the credit card details for immediate payment and receipt.
These new Opmetrix innovations will soon be rolled out automatically to thousands of users around New Zealand. It’s great to see a New Zealand owned and locally developed solution leading the way in FMCG technology.
For further information, please contact Oliver Huggins, director, Opmetrix Ltd, oliver@opmetrix.com.
