Federal Merchants & Co has welcomed Soda Press into its portfolio of local and international beverage brands, to become its official distributor throughout New Zealand. The deal involves Soda Press’ entire range of handcrafted, all-natural drink syrups.

“We both see the New Zealand market as a leader in the consumer-led push for more premium, healthier and authentic syrups, both in retail and foodservice,” said Cameron Romeril, founder of Soda Press.

The brand was launched only two years ago and has enjoying outstanding growth ever since, winning several industry awards that included ‘Best New Retail Product’ at Fine Food Australia 2015, therefore needed to find a like-minded partner that could take Soda Press to the next stage.

The company is excited about the changes to its foodservice division having developed a 4L format delivering excellent cost effectiveness into bars, cafes and restaurants that have access to carbonated water on tap. This not only eliminates low margin and environmentally unfriendly pre-carbonated bottles, but also frees up space and serves as an organic, low sugar craft soda. At 40cents of syrup a serve, café’s can clear $5 a serve. Soda Press are currently in talks with a large restaurant chain in China and have several ongoing negations for the US and Asian markets.