Radio station ZM set out to find New Zealand’s favourite treat, with hot chips the eventual landslide winner. The competition was held through a series of polls on Instagram, with hot chips beating out 28 other contestants such as Goody Goody Gumdrops ice cream, Pineapple Lumps and fundraiser sausages for the title.
Hot chips were a strong contender the entire way through, beating out meat pies with 80 percent of the vote, potato chip sandwiches with 83 percent and even taking out 64 percent of the vote against Kiwi onion dip. Hit chips came up against Cookie Time cookies in the final round, gaining 77 percent of the vote to win the title.
To celebrate the title, ZM ran Free Chip Friday, a day celebrating “humble, delicious, crisp, warm and comforting” hot chips. Nine locations across New Zealand were involved in the promotion, which saw customers being treated to a punnet of Mr Chips hot chips.
