The latest group of brand ambassadors for Central Otago Pinot Noir Ltd (COPNL) have completed this year’s iconic ‘E’Senusal event. E’Sensual has been part of the Central Otago wine industry’s event calendar each year for ten years and is targeted at international and national wine specialists who enjoy a first-hadn taste of what the region’s wine industry has to offer. The 2016 E’Sensual marked the tenth anniversary of the event and celebrated the `150th E’Sensual guest hosted in the region.
Event manager Vikki Kircher explained the event was invented to encapsulate everything that was ‘essential’ to confirming with national and international wine specialists why they should promote Central Otago wines.
“Our guests learn about the diverse terroir, the subtleties and surprises of our wines, and of course, the passion behind the labels, the people who work and thrive in often unforgiving conditions here in Central to produce show-stopping wines,” said Kircher.
“Participating Central Otago wineries are capped at 20, so that keeps the whole group at a perfect size for wineries to get to know our guests, and those guests spend plenty of one-on-one time with winemakers, owners or viticulturists.”
Paul Pujol from Prophets Rock, one of the wineries involved in E’Sensual 2016, said he was delighted with the calibre of this year’s guests.
“What makes it so worthwhile is that our wines and our region really resonate with these industry leaders,” said Pujol. “When we send them home as ambassadors for our wines we know they’ll open up new business opportunities for us.”