MEXICO | QSR chain, Marco's Pizza has officially opened its first-ever location in Mexico.
Marco's Pizza, one of the nation's fastest-growing pizza brands, has opened its first Mexico-franchised location in the Polanco neighbourhood at Mariano Escobedo. The store is part of a 50-unit master franchise agreement that looks to develop locations in Mexico City and the State of Mexico over the next 10 years.
Behind the opening is Grupo Pizza Amantes SA de CV, a Mexican company run by four business partners. With the main principals having more than 20 years of experience in the restaurant, hospitality, and retail industry, Grupo Pizza Amantes has been appointed as the master franchisee for Mexico City.
To celebrate the opening, key members of Marco's executive team travelled to Mexico to mark the brand milestone with a grand opening event. Special guests included Co-CEO and President Tony Libardi, Founder Pat Giammarco, Chief Development Officer Gerardo Flores, and Chief Operating Officer John Meyers, in addition to various local influencers and government officials.
"Opening our first location in Mexico is a significant milestone for our brand, and we are thrilled to bring our delicious pizzas to the vibrant Polanco neighbourhood in Mexico City," said Libardi.
"Partnering with Grupo Pizza Amantes, who bring over 20 years of experience in the restaurant and hospitality industry, ensures that Marco's is well positioned for growth in this market. This grand opening marks the beginning of an exciting journey as we expand Marco's presence to Mexico, and our master franchisee is committed to delivering exceptional quality and service to new Marco's customers here."
The new end cap store spans 1700 square feet and features a unique walk-up pick-up window, bringing convenience to customers. The store has also leveraged third-party delivery and testing delivery via scooters to maximise efficiency.
As franchise development continues, leadership has prioritised a strong development support system, including technology and tools to help identify territories for expansion, plus support in real estate, construction management, field operations, and information related to financing.
"The launch of our first location in Mexico represents a pivotal step in our international growth strategy," said Flores.
"This milestone not only demonstrates our commitment to expanding our global footprint but also sets the stage for further international development. We are confident in our ability to replicate this success in new markets around the world, bringing our unique pizza experience to an ever-growing customer base."
