Auckland family business Family Flavours Ltd currently sells two products, its signature Eddy's French Dressing, a simple, well balanced wholegrain mustard dressing with a zingy taste and mild flavour, and Eddy's Wholegrain Honey Mustard.
“We take a unique angle on a classic recipe and add fenugreek and a fresh sprig of rosemary to every jar to give it a delicious taste. The mustard itself is mild, which we soak for several days to enlarge and give the texture a real pop,” owner Dave Laurence said.
“My mother, Eddy, is a well known foodie in Auckland and mother to three daughters and one boy. She used to make the dressing when we were kids and sell it at our school fairs as a fundraiser for the school. It was so popular the stall would sell out in under an hour. Customers would always request top ups and she was happy to do it as long as they returned the glass bottles to her front door.”
Fast-forward 20 years and the dressing was starting to gain a real following, something she could no longer manage on her own, so in 2015 the family started a business, moved production to a commercial kitchen and began supplying gourmet retail outlets nationwide.
Eddy’s is currently making the products at a commercial kitchen in Ellerslie. Although the product is made in slightly larger batches, everything is done by hand under Eddy's watchful eye.
“As with any new business, we've learned a lot over the past year and the challenge has been to grow whilst maintaining the integrity of Mum's products.”
2016 will see Eddy’s looking to supply the restaurant industry to help increase volume, as well as approaching supermarkets.
For more information contact Dave Laurence on 022 0214316 or email firstname.lastname@example.org.