Food and beverage distribution company, Soulfresh, is delighted to announce the arrival of Liquid Death to its stable. One of the fastest growing healthy drinks brands in the world, Liquid Death will be distributed across the Soulfresh retailer network throughout Australia and New Zealand.
"We couldn’t be prouder to add Liquid Death to our offering of better-for-you food and beverages," said Rai Bostock, Soulfresh General Manager - Beverages.
"A true disrupter, Liquid Death is turning the health and wellness category on its head with its sometimes-shocking, always entertaining take on consumer marketing. Having the opportunity to bring this leading brand to our customers is extremely exciting and will only strengthen our retail offering in each market."
New Zealand ranging will be rolled out with a multi-channel retail approach encompassing, Off Premise, On Premise and Grocery including BP stations, bars, clubs, tattoo parlours, and music venues.
Soulfresh has already secured stockists in New Zealand, with the healthy drinks brand now available through the BP network nationwide.
"Liquid Death is one of the top three most followed beverage brands on social media worldwide, and because of that we get daily messages from fans asking when they can buy Liquid Death in their home countries," said Marisa Bertha, Liquid Death Senior Vice President - Strategy.
"New Zealand is one of the top overseas markets we hear from, so we are thrilled to share that we are now live and murdering thirst in the country."
Liquid Death’s social following captures 7.9 million followers across TikTok and Instagram, making it the third most followed beverage globally. The brand has made a name for itself with its unconventional marketing tactics and edgy branding.
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