Lion Reports 2024 Sustainability Progress

Lion Reports 2024 Sustainability Progress

Lion has published its 2024 Sustainability Performance Update.

The report has showcased substantial progress in its Force for Good strategy and highlighted the significant impact of industry collaboration in driving sustainability progress.

"2024 was another important year in our sustainability journey, and we’re delighted to report the strong progress made by our teams across New Zealand,” said Lion New Zealand Managing Director Craig Baldie.

“We’re taking great steps forward in our environmental agenda, and as a business born, bred, and brewed in New Zealand, we’re proud to continue to make such a significant contribution to local communities nationwide.”

He also thanked the suppliers, customers and broader community for their continued partnership and support.

Lion New Zealand contributed a number of key highlights:

  • Installed one of New Zealand's largest rooftop solar arrays at The Pride brewery, generating 14.4 percent of its annual electricity needs.
  • Relaunched a mobile-first website for its renowned Alcohol&Me programme, which has helped to educate 763,000+ New Zealanders on making smarter drinking choices since its inception.
  • Expanded Healthy Hospo through a major partnership with Hospitality New Zealand, reaching over 3,000 hospitality professionals with health and well-being support through workshops and community events.
  • Helped to protect native fauna through Emerson's support of the Hoiho (Yellow-eyed penguin), which won Bird of the Year 2024.
  • Continued strong environmental performance – achieving 73.3 percent recycled content in our containers (a 10 percent increase on last year), remaining 99.2 percent recyclable, while further improving water efficiency.
  • Lion NZ team members spent 3,447 hours volunteering for great causes in the community.

"As we go ever deeper into our sustainability journey, we recognise there are limits to what we can achieve alone and opportunities to influence the behaviour of others will be key to drive even greater impact,” said Lion Group Sustainability Director, Justin Merrell.

“2024 was a pivotal year when we proved the power of collaboration like never before, and it will be central to our sustainability strategy from 2025 onwards.”