Lion’s 2023 Lion Partners event, recognising on-premise customers with a trade show during the day and ‘Lion Games’ in the evening, was its biggest and best yet.
With an immersive experience at Eden Park, weaving through the All Blacks’ changing rooms, through the tunnel and out onto the field, Lion’s over 400 guests at Lion Games had the opportunity to kick a goal, before enjoying a cold Steinlager or Speight’s.
Up in the stadium, in the World Cup Lounge, Lion brands such as Macs, Emerson’s, Panhead, a number of Lion's key spirit and wine brands, as well as some of Lion's new innovations from Four Pillars, Moco Cocktails and Kirin Hyoketsu offered a range of interactive experiences and food pairings. G9 golf, brought to you by Zeffer, was a crowd favourite, with guests teeing off to aim for a hole in the middle of the field. Lion’s on-premise director Nick White, said the event was a huge success.
“It was amazing seeing all our key On Premise partners having the opportunity to engage with our brands as well as network with each other and us. Some feedback was this was the best Lion Partners event they had been too, so a great opportunity to celebrate before the busy lead into Christmas begins.”
