Celebrity cake maker and businesswoman, Jordan Rondel, has teamed up with the New Zealand Food Network (NZFN) to raise awareness for the charity and help Kiwi families in need.
“I am acutely aware of how tough many Kiwi families are doing it right now due to the impact of the cost-of-living crisis, especially since the summer storms left so many people profoundly affected by property damage and loss. It’s been a tough few years and people are really struggling,” said Rondel.
Rondel is best known as the founder of The Caker, a unique bakery that took the world by storm in 2010. The brand is internationally recognised for its distinctive style, decadent cakes and easy to use cake kits.
The Caker team is in the midst of creating an exciting fundraising initiative to alleviate the pressure of inflation and increasing food prices for families doing it tough. Rondel is looking forward to using her platform to advocate for NZFN.
“Through my work with NZFN I hope to bring more awareness to this important issue and help make a real difference with the project we’re in the midst of planning. I’m really excited to see it all come together, so keep an eye out later in the year,” said Rondel.
A recent NZFN survey of 51 registered food hubs found that since 2020, there has been a 165 percent increase in the number of people receiving food support. It also found that the cost-of-living crisis was the number one reason people were seeking food support.
NZFN chief executive Gavin Findlay says the NZFN team are thrilled to be working with Jordan.
“Not only do we respect and admire her entrepreneurship and the incredible success of The Caker, but we are grateful that she cares deeply about improving food security in our own backyard. At NZFN we believe that everyone should have access to good food, and we are excited to partner with Jordan on a fundraising project later in the year.”
