Premium Spirits Distributor, ICONIC Beverages, will now distribute Hotaling & Co.’s craft Whiskey Brands nationally in Australia.
Originally established over 30 years ago under the name Anchor Distilling Company, Hotaling & Co. is a leading San Francisco distiller, creating artisanal brands of unmatched character and quality. Heralding a return to copper pot distilling in the United States, Hotaling & Co. has been credited with releasing Old Potrero Straight Rye Whiskey, America’s first craft Whiskey to hit the market since prohibition.
Managing director at ICONIC, Dean Terranova, said that the company has been fascinated by the Hotaling & Co portfolio and progress for a long time.
“We are extremely excited to bring their core brands to Australia. The category has seen incredible growth over the last 24 months, and we’re proud to add such an iconic name to our growing portfolio of high-calibre American brands,” said Terranova.
Old Potrero 6YO Straight Rye Whiskey, along with Hirsch Bourbon “The Horizon” and “The Bivouac” Whiskies, will join ICONIC Beverages' portfolio of US Whiskies, which includes WhistlePig Rye Whiskey, Balcones Distilling & Rittenhouse.
Potrero Rye Whiskey was first distilled in San Francisco in 1993 from a 100 percent malted rye mash bill and aged for a minimum of 6 years in charred American white oak barrels. Old Potrero Straight Rye Whiskey marked the return of pot-distilled rye whiskey to the United States.
Hirsch Bourbon Whiskey originated when A. H. Hirsch commissioned his now legendary batch of bourbon in 1974. He laid the foundation for Hirsch to become the gold standard for thoughtfully selected American Whiskey expressions. Today, Hirsch continues to craft high-quality, award-winning whiskey with a commitment to transparency.
Vice president of marketing for Hirsch Bourbon and Old Potrero Whiskey, Liz Brusca, said that the company was thrilled to partner with ICONIC Beverages to introduce the products onto the Australian market.
"This partnership reflects our enthusiasm for the vibrant Australian market and our commitment to sharing our passion for top-quality American whiskeys with discerning enthusiasts worldwide," said Brusca.
