Over 700 members of the hospitality and retail trade attended the 2017 Hancocks Liquor Industry Tour trade event.

They were offered the opportunity to meet, taste, and explore our brands through innovative and engaging displays, presentations, and tastings. The event included product training, masterclasses, and networking opportunities.

Hosted in Auckland, the venue was Eden Park’s ‘North Lounge’, which proved ideal for the large array of brands and products exhibited. This was a fantastic opportunity both to sample Hancocks’ extensive array of exclusive world-class brands, and meet the winemakers, brewers, brand ambassadors, and brand representatives, many of whom had travelled from around the world to attend and bring their products to life.

A full range of domestically and internationally produced wines, spirits, beers, and liqueurs from the extensive Hancocks range were available to experience first hand. To complement the tasting activity, there was an impressive display of both Eisch and Polysafe stemware.

Hancocks Managing Director, Joe Jakicevich, was greatly encouraged by the attendance and commitment to the industry displayed by the brands and attendees, and reinforced the desire for Hancocks to continue to be the Supplier of Choice to the New Zealand liquor industry.