Amid the global cost-of-living crisis, experts have stated that we will start to see more exclusive, member-based pricing and loyalty-only discounts in both foodservice and retail spaces.
On the back of this, Wendy's has announced the launch of Wendy's Rewards loyalty program in Canada, allowing customers the opportunity to earn points and unlock rewards on their favourite menu items.
Customers simply make a purchase at Wendy’s to earn points and can keep track of them in the Wendy's mobile app. For orders placed at the counter or in the drive-thru, customers will scan their in-app QR code to secure their Rewards points. Points can be redeemed on mobile and in-restaurant orders via the Rewards Store in the Wendy's app.
Today nearly every fast-food brand has a mobile app; not only do these apps help the restaurants run smoother, they also supply these companies with valuable data about their customers.
Wendy's has maintained strong momentum in Canada over the past few years, and with the launch of Breakfast in May 2022, gaining market share and hitting record sales with menu items like the Breakfast Baconator, hot and crispy Seasoned Potatoes and Frosty-ccino. The brand is also continuing to invest in its digital business to provide even more ways to access Wendy's.
