Barrell Craft Spirits (BCS) has announced the expansion of its award-winning spirits portfolio in the United Kingdom. The original independent blender, known for its unique, aged, cask-strength whiskey, has selected Axiom Brands as its brand-building distribution partner for both on- and off-trade.
“We’re excited to partner with Axiom Brands – an independent company like Barrell Craft Spirits, which is both passionate about and deeply immersed in the UK drinks market,” said BCS Founder Joe Beatrice.
“We’re thrilled to have pioneered the movement to elevate the art of blending in the United States. The UK is a crucial distilled spirits market as we look to expand our distribution abroad.”
Ian Bayliss, Co-Founder Axiom Brands, said the company has a long-standing history within the American Whiskey category, and the expansion will provide a new player in the UK market.
“We are thrilled to welcome the most exciting new American whisky brand to come out of the US right now into the Axiom portfolio and begin the journey of establishing Barrell Craft Spirits on all the best back bars and retail shelves across the UK for consumers and trade to explore,” said Bayliss.
Founded in 2013 in Louisville, Kentucky, BCS has selected and blended its products, and explored different distillation methods, barrels, and aging environments. BCS’s extensive stocks of high-quality casks have meant it can craft extraordinary blends that maximise the nuances of each ingredient. Creative finishes and a liberated approach to blending guide every product release.
The BCS cask-strength small-batch and single-barrel releases have quickly become an influencing force in American whiskey, picking up more than 150 awards from the world’s most prestigious distilled spirits publications and competitions.
Axiom Brands was founded by two entrepreneurs with a meticulous eye for world-class potential and knowledge of the UK drinks market. The company has grown into a team of 15 in-house spirit experts, who are driven by developing tomorrow’s big players and a mission to serve world-class, ‘liquid first’ brands to the market, moulding the future of the industry, and defining the next consumer drinking trends.
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