Frucor Suntory is proud to announce that it will commence a new partnership with Mariposa Restaurant Holdings, which includes its flagship brands; Mexicali, Burger Wisconsin and Taco Joint.
Mariposa strives to support its franchise operators as they grow their businesses, and they are now able to take them to the next stage of the journey by becoming the latest restaurant chain to collaborate under the #betterwithpepsi campaign.
Pepsi branding will now lead the beverage offering across the current and future Mariposa Restaurants Holdings sites.
Frucor Suntory continues to strengthen its brands domestically through great partnerships, driving incidence through its fit for purpose portfolio which enables customers to select trusted brands and pack sizes that meet the demands of the changing meal occasion throughout the day.
For 17 years Mariposa Restaurant Holdings has developed a thriving franchise network, offering fresh and authentic food to loyal and engaged customers throughout the country, becoming the perfect partner for Frucor Suntory, who have a long history of bringing great tasting beverages for the Oceania market.
“Our ability to leverage and combine local insights, agility and talent, with global expertise, is what sets us apart. When we partner with our customers it’s not just about getting beverages from the warehouse to their stores, it’s about working with them to deeply understand their offer, occasion and consumer and offer curated marketing support to drive beverage frequency,” said Justin Ramsay, Head of On the Go, Frucor Suntory.
“We can drive engagement and loyalty across all media channels such as online, app, and third-party delivery models. All illustrated through eye catching and engaging path to purchase experiences in-store. We’re excited to partner with Mariposa Restaurant Holdings. They share our passion for great brands, supporting their people and sustainability.”
Michael Redman, CEO, Mariposa Restaurant Holdings said Frucor Suntory was appointed after a comprehensive and competitive beverage category review.
“Frucor Suntory responded with a compelling business case that will deliver benefits to our customers and franchisees. Offering our customers, a choice of trusted beverage brands and price options matched to our menus is critical to our sustained competitiveness,” said Redman.
“This partnership goes beyond just product supply, Frucor Suntory is also able to provide marketing, insights and systems support that are aligned with our business needs and brand values.”
The #betterwithpepsi campaign and beverage are available at Burger Wisconsin and Mexicali from October 2022.
