IHOP is set to roll out a new fast-casual concept called Flip’d by IHOP. Debuting in April of next year, Flip’d will open its first store in Atlanta, and will function as a standalone brand within the IHOP portfolio.
The new concept store will look to target to-go and delivery orders, catering to dining trends leaning towards convenience. Guests will have the chance to order directly at the counter of the store, from an online medium, or from a digital kiosk in-store.
The new store will feature many of IHOP’s classics, including a build-your-own pancake bar, breakfast burritos and sandwiches, and a variety of coffee, juices, and grab-and-go salads and wraps.