FIRST DAIRY-BASED BRAND FOR COKE

Coca-Cola NZ has released Barista Bros, the company's first dairy-based beverage brand. Available in 500ml bottles with three different variants—Iced Coffee, Double Espresso Iced Coffee and Iced Chocolate—this new café-inspired range was successfully launched in Australia three years ago, and contains top-quality ingredients like 100% Arabica coffee and real cocoa.
With the flavoured milk category enjoying rapid growth in New Zealand, Coca-Cola NZ head of marketing Tracey Evans said it was the right time to provide Kiwi consumers with an expanded offering.