A new report has indicated where consumer preferences for cocktail flavours sit heading into 2024. Consumers are increasingly open to exotic and innovative flavours. Analysts predict continued cross-cultural cuisine and beverage flavours in 2024. See which beverage flavours analysts expect to stick around and which cross-cultural flavours will emerge.
Consumers are increasingly open to exotic and innovative flavours. Sixty-six percent of consumers said they are open to new, novel styles. Another 74 percent of buyers said they are interested in tastes that are out of the ordinary. Eighty-four percent of consumers said experience is a key factor in their dining decisions. This speaks to the ever-curious, always-evolving palate that seeks diversity, specificity and authenticity.
More consumers are actively exploring new, exotic tastes to satisfy their craving for stimulating experiences and memories. The ability to create new memories is a trend that will take hold in 2024, according to FlavorSum. Memories inspired by fresh blends and innovative flavours will be severely in style going into this year.
Makers of food, drinks, and flavours will create from their experiences, not their ethnicities, according to AF & Co. Analysts predict continued cross-cultural cuisine and beverage flavours in 2024.
Some staples are expected to remain ever-popular in cross-cultural combinations, including Asian classics like taro, ube and black sesame, which will become more mainstream players. There will also be a rise in the popularity of new spicy Asian flavours like gochujang and Sasha.
From Latin America, two signature drinks made with stable grains like rice and corn will meet the lips of more consumers: México’s horchata, a silky and sweet drink made with rice milk, cinnamon, and other spices and Perú’s chicha morada, a refreshing and velvety drink made with purple corn, fruits, and spices like cinnamon and cloves.
